The steps you need to take to ensure your website is a success.
- Research the market and find out WHAT people are looking for in your area -(This might NOT be what you were going to offer)!
Create your content - what do you want your visitors to know, do, understand or be informed of etc.
Make sure the site is optimised for the main focus of the site.
Find copyright free pictures / videos you can use on your site
Create your site and add the content.
Use website analytics to monitor its performance and adjust pages accordingly.
Maintain your site by adding new content at least every 2 weeks and checking all functions (links and apps) all work correctly in multiple browsers.
- Promote your site through on line and off line strategies
Remember that you must design your website for your customers not what you want. So many sites out there will never ever be successful because they are difficult to navigate through, the content is hard to read and follow, different pages have different themes running through them, links are broken or take you to a different site with no easy way to go back to your site, forms ask for too much information and a whole range of other on site foopahs!
When it comes to the search engines crawling your site to determine how relevant it is to the topic, if you have not optimised the site the chances are that you will never be seen on the first few pages of the search engines. without this source of traffic the amount of new visitors to your site will be dramatically reduced. You must use current search engine optimisation (SEO) techniques to ensure you have the best possible chance of being seen.